Chapter 1. Preface

1.1 Report Description and Scope
1.2 Research Scope
1.3 Research Methodology
1.3.1 Market Research Type
1.3.2 Market Research Methodology

Chapter 2. Executive Summary

2.1 Global Push Notifications Software Market, (2026 - 2035) (USD Billion)
2.2 Global Push Notifications Software Market: Snapshot

Chapter 3. Global Push Notifications Software Market - Industry Analysis

3.1 Push Notifications Software Market: Market Dynamics
3.2 Market Drivers
3.2.1 The market is surging toward a $41.66 billion valuation driven by AI-orchestrated hyper-personalization, the mainstreaming of RCS (Rich Communication Services), and a shift from reactive messaging to predictive, omnichannel engagement.
3.3 Market Restraints
3.3.1 The market is restrained by the "Privacy-First" era, where GDPR/CCPA mandates for granular, one-click consent and operating system focus modes have caused opt-out rates to climb as high as 46% for intrusive apps.
3.4 Market Opportunities
3.4.1 The market is defined by "Predictive Presence," leveraging AI-driven rich media and IoT-wearable integration to deliver high-value, contextual alerts across healthcare, gaming, and global e-commerce ecosystems.
3.5 Market Challenges
3.5.1 The market faces a "retention crisis" as AI-powered OS Focus Modes and stringent granular consent laws (GDPR/DPDP) drive opt-out rates to 46%, forcing a shift from mass alerts to high-utility, zero-interruption messaging.
3.6 Porter’s Five Forces Analysis
3.7 Market Attractiveness Analysis
3.7.1 Market Attractiveness Analysis By Type
3.7.2 Market Attractiveness Analysis By Application
3.7.3 Market Attractiveness Analysis By End-User

Chapter 4. Global Push Notifications Software Market- Competitive Landscape

4.1 Company Market Share Analysis
4.1.1 Global Push Notifications Software Market: Company Market Share, 2025
4.2 Strategic Development
4.2.1 Acquisitions & mergers
4.2.2 New Product launches
4.2.3 Agreements, partnerships, collaborations, and joint ventures
4.2.4 Research and development and regional expansion
4.3 Price Trend Analysis

Chapter 5. Global Push Notifications Software Market - Type Analysis

5.1 Global Push Notifications Software Market Overview: Type
5.1.1 Global Push Notifications Software Market share, By Type, 2025 and 2035
5.2 Web-based Notifications
5.2.1 Global Push Notifications Software Market by Web-based Notifications, 2026 - 2035 (USD Billion)
5.3 App-based Notifications
5.3.1 Global Push Notifications Software Market by App-based Notifications, 2026 - 2035 (USD Billion)
5.4 Email Integration Services
5.4.1 Global Push Notifications Software Market by Email Integration Services, 2026 - 2035 (USD Billion)
5.5 SMS Notification Services
5.5.1 Global Push Notifications Software Market by SMS Notification Services, 2026 - 2035 (USD Billion)
5.6 Desktop Notifications
5.6.1 Global Push Notifications Software Market by Desktop Notifications, 2026 - 2035 (USD Billion)
5.7 In-App Messaging
5.7.1 Global Push Notifications Software Market by In-App Messaging, 2026 - 2035 (USD Billion)
5.8 Browser Push
5.8.1 Global Push Notifications Software Market by Browser Push, 2026 - 2035 (USD Billion)
5.9 Mobile Push
5.9.1 Global Push Notifications Software Market by Mobile Push, 2026 - 2035 (USD Billion)
5.10 Wearable Notifications
5.10.1 Global Push Notifications Software Market by Wearable Notifications, 2026 - 2035 (USD Billion)
5.11 IoT Notifications
5.11.1 Global Push Notifications Software Market by IoT Notifications, 2026 - 2035 (USD Billion)

Chapter 6. Global Push Notifications Software Market - Application Analysis

6.1 Global Push Notifications Software Market Overview: Application
6.1.1 Global Push Notifications Software Market Share, By Application, 2025 and 2035
6.2 Marketing Campaigns
6.2.1 Global Push Notifications Software Market by Marketing Campaigns, 2026 - 2035 (USD Billion)
6.3 Transactional Alerts
6.3.1 Global Push Notifications Software Market by Transactional Alerts, 2026 - 2035 (USD Billion)
6.4 User Engagement
6.4.1 Global Push Notifications Software Market by User Engagement, 2026 - 2035 (USD Billion)
6.5 Customer Retention
6.5.1 Global Push Notifications Software Market by Customer Retention, 2026 - 2035 (USD Billion)
6.6 E-commerce Promotions
6.6.1 Global Push Notifications Software Market by E-commerce Promotions, 2026 - 2035 (USD Billion)
6.7 News Updates
6.7.1 Global Push Notifications Software Market by News Updates, 2026 - 2035 (USD Billion)
6.8 Event Reminders
6.8.1 Global Push Notifications Software Market by Event Reminders, 2026 - 2035 (USD Billion)
6.9 Social Media Notifications
6.9.1 Global Push Notifications Software Market by Social Media Notifications, 2026 - 2035 (USD Billion)
6.10 Gaming Alerts
6.10.1 Global Push Notifications Software Market by Gaming Alerts, 2026 - 2035 (USD Billion)
6.11 Health Reminders
6.11.1 Global Push Notifications Software Market by Health Reminders, 2026 - 2035 (USD Billion)

Chapter 7. Global Push Notifications Software Market - End-User Analysis

7.1 Global Push Notifications Software Market Overview: End-User
7.1.1 Global Push Notifications Software Market Share, By End-User, 2025 and 2035
7.2 Large Enterprises
7.2.1 Global Push Notifications Software Market by Large Enterprises, 2026 - 2035 (USD Billion)
7.3 Small and Medium Enterprises
7.3.1 Global Push Notifications Software Market by Small and Medium Enterprises, 2026 - 2035 (USD Billion)
7.4 Technology Companies
7.4.1 Global Push Notifications Software Market by Technology Companies, 2026 - 2035 (USD Billion)
7.5 Retail Organizations
7.5.1 Global Push Notifications Software Market by Retail Organizations, 2026 - 2035 (USD Billion)
7.6 Financial Services
7.6.1 Global Push Notifications Software Market by Financial Services, 2026 - 2035 (USD Billion)
7.7 Healthcare Providers
7.7.1 Global Push Notifications Software Market by Healthcare Providers, 2026 - 2035 (USD Billion)
7.8 Media Companies
7.8.1 Global Push Notifications Software Market by Media Companies, 2026 - 2035 (USD Billion)
7.9 E-commerce Platforms
7.9.1 Global Push Notifications Software Market by E-commerce Platforms, 2026 - 2035 (USD Billion)
7.10 Education Institutions
7.10.1 Global Push Notifications Software Market by Education Institutions, 2026 - 2035 (USD Billion)
7.11 Government Agencies
7.11.1 Global Push Notifications Software Market by Government Agencies, 2026 - 2035 (USD Billion)

Chapter 8. Push Notifications Software Market - Regional Analysis

8.1 Global Push Notifications Software Market Regional Overview
8.2 Global Push Notifications Software Market Share, by Region, 2025 & 2035 (USD Billion)
8.3 North America
8.3.1 North America Push Notifications Software Market, 2026 - 2035 (USD Billion)
8.3.1.1 North America Push Notifications Software Market, by Country, 2026 - 2035 (USD Billion)
8.3.2 North America Push Notifications Software Market, by Type, 2026 - 2035
8.3.2.1 North America Push Notifications Software Market, by Type, 2026 - 2035 (USD Billion)
8.3.3 North America Push Notifications Software Market, by Application, 2026 - 2035
8.3.3.1 North America Push Notifications Software Market, by Application, 2026 - 2035 (USD Billion)
8.3.4 North America Push Notifications Software Market, by End-User, 2026 - 2035
8.3.4.1 North America Push Notifications Software Market, by End-User, 2026 - 2035 (USD Billion)
8.4 Europe
8.4.1 Europe Push Notifications Software Market, 2026 - 2035 (USD Billion)
8.4.1.1 Europe Push Notifications Software Market, by Country, 2026 - 2035 (USD Billion)
8.4.2 Europe Push Notifications Software Market, by Type, 2026 - 2035
8.4.2.1 Europe Push Notifications Software Market, by Type, 2026 - 2035 (USD Billion)
8.4.3 Europe Push Notifications Software Market, by Application, 2026 - 2035
8.4.3.1 Europe Push Notifications Software Market, by Application, 2026 - 2035 (USD Billion)
8.4.4 Europe Push Notifications Software Market, by End-User, 2026 - 2035
8.4.4.1 Europe Push Notifications Software Market, by End-User, 2026 - 2035 (USD Billion)
8.5 Asia Pacific
8.5.1 Asia Pacific Push Notifications Software Market, 2026 - 2035 (USD Billion)
8.5.1.1 Asia Pacific Push Notifications Software Market, by Country, 2026 - 2035 (USD Billion)
8.5.2 Asia Pacific Push Notifications Software Market, by Type, 2026 - 2035
8.5.2.1 Asia Pacific Push Notifications Software Market, by Type, 2026 - 2035 (USD Billion)
8.5.3 Asia Pacific Push Notifications Software Market, by Application, 2026 - 2035
8.5.3.1 Asia Pacific Push Notifications Software Market, by Application, 2026 - 2035 (USD Billion)
8.5.4 Asia Pacific Push Notifications Software Market, by End-User, 2026 - 2035
8.5.4.1 Asia Pacific Push Notifications Software Market, by End-User, 2026 - 2035 (USD Billion)
8.6 Latin America
8.6.1 Latin America Push Notifications Software Market, 2026 - 2035 (USD Billion)
8.6.1.1 Latin America Push Notifications Software Market, by Country, 2026 - 2035 (USD Billion)
8.6.2 Latin America Push Notifications Software Market, by Type, 2026 - 2035
8.6.2.1 Latin America Push Notifications Software Market, by Type, 2026 - 2035 (USD Billion)
8.6.3 Latin America Push Notifications Software Market, by Application, 2026 - 2035
8.6.3.1 Latin America Push Notifications Software Market, by Application, 2026 - 2035 (USD Billion)
8.6.4 Latin America Push Notifications Software Market, by End-User, 2026 - 2035
8.6.4.1 Latin America Push Notifications Software Market, by End-User, 2026 - 2035 (USD Billion)
8.7 The Middle-East and Africa
8.7.1 The Middle-East and Africa Push Notifications Software Market, 2026 - 2035 (USD Billion)
8.7.1.1 The Middle-East and Africa Push Notifications Software Market, by Country, 2026 - 2035 (USD Billion)
8.7.2 The Middle-East and Africa Push Notifications Software Market, by Type, 2026 - 2035
8.7.2.1 The Middle-East and Africa Push Notifications Software Market, by Type, 2026 - 2035 (USD Billion)
8.7.3 The Middle-East and Africa Push Notifications Software Market, by Application, 2026 - 2035
8.7.3.1 The Middle-East and Africa Push Notifications Software Market, by Application, 2026 - 2035 (USD Billion)
8.7.4 The Middle-East and Africa Push Notifications Software Market, by End-User, 2026 - 2035
8.7.4.1 The Middle-East and Africa Push Notifications Software Market, by End-User, 2026 - 2035 (USD Billion)

Chapter 9. Company Profiles

9.1 OneSignal
9.1.1 Overview
9.1.2 Financials
9.1.3 Product Portfolio
9.1.4 Business Strategy
9.1.5 Recent Developments
9.2 PushEngage
9.2.1 Overview
9.2.2 Financials
9.2.3 Product Portfolio
9.2.4 Business Strategy
9.2.5 Recent Developments
9.3 Pushwoosh
9.3.1 Overview
9.3.2 Financials
9.3.3 Product Portfolio
9.3.4 Business Strategy
9.3.5 Recent Developments
9.4 Airship
9.4.1 Overview
9.4.2 Financials
9.4.3 Product Portfolio
9.4.4 Business Strategy
9.4.5 Recent Developments
9.5 CleverTap
9.5.1 Overview
9.5.2 Financials
9.5.3 Product Portfolio
9.5.4 Business Strategy
9.5.5 Recent Developments
9.6 Braze
9.6.1 Overview
9.6.2 Financials
9.6.3 Product Portfolio
9.6.4 Business Strategy
9.6.5 Recent Developments

Frequently Asked Questions

Push notifications software are platforms that enable businesses to send real-time messages to users' devices for engagement, alerts, and promotions, integrating AI for personalization.

Key factors include AI advancements, mobile app growth, omnichannel strategies, e-commerce expansion, and regulatory compliance for privacy.

The push notifications software market is projected to grow from USD 9.9 billion in 2025 to USD 43.6 billion by 2035.

The market is expected to grow at a CAGR of 16.0% from 2026 to 2035.

North America will contribute notably, holding around 35% market share due to AI innovation and high adoption.

Major players include OneSignal, PushEngage, Pushwoosh, Airship, CleverTap, and Braze, driving growth through AI and omnichannel innovations.

The report offers comprehensive analysis including size, trends, segmentation, regional insights, key players, and forecasts from 2026 to 2035.

Stages include platform development, integration with business systems, analytics and optimization, distribution channels, and end-user applications.

Trends evolve toward AI personalization and rich media, with consumers preferring relevant, non-intrusive notifications for better engagement.

Factors include GDPR and privacy laws requiring consent management, impacting personalization while promoting compliant, data-secure solutions.