Push Notifications Software Market Size, Share & Trends Analysis Report By Type, By Application, By End-User, By Region And Segment Forecasts 2026 – 2035

Push notifications software are platforms that enable businesses to send real-time messages to users' devices for engagement, alerts, and promotions, integrating AI for personalization.

Key factors include AI advancements, mobile app growth, omnichannel strategies, e-commerce expansion, and regulatory compliance for privacy.

The push notifications software market is projected to grow from USD 9.9 billion in 2025 to USD 43.6 billion by 2035.

The market is expected to grow at a CAGR of 16.0% from 2026 to 2035.

North America will contribute notably, holding around 35% market share due to AI innovation and high adoption.

Major players include OneSignal, PushEngage, Pushwoosh, Airship, CleverTap, and Braze, driving growth through AI and omnichannel innovations.

The report offers comprehensive analysis including size, trends, segmentation, regional insights, key players, and forecasts from 2026 to 2035.

Stages include platform development, integration with business systems, analytics and optimization, distribution channels, and end-user applications.

Trends evolve toward AI personalization and rich media, with consumers preferring relevant, non-intrusive notifications for better engagement.

Factors include GDPR and privacy laws requiring consent management, impacting personalization while promoting compliant, data-secure solutions.