Push Notifications Software Market Size, Share and Trends 2026 to 2035

According to MarketnReports, the global Push Notifications Software market size was estimated at USD 9.9 billion in 2025 and is expected to reach USD 43.6 billion by 2035, growing at a CAGR of 16.0% from 2026 to 2035. Increasing demand for real-time customer engagement.

What are the Key Insights into Push Notifications Software Market?

  • The global Push Notifications Software market was valued at USD 9.9 billion in 2025 and is projected to reach USD 43.6 billion by 2035.
  • The market is expected to grow at a CAGR of 16.0% during the forecast period.
  • The market is driven by rising mobile app proliferation and demand for personalized user engagement.
  • In the type segment, web-based notifications dominate with 48% share due to advanced targeting, cross-browser compatibility, and preference for reliable delivery in enterprise settings.
  • In the application segment, marketing campaigns dominate with 30% share as they enable personalized promotions and real-time interactions that boost conversions in e-commerce and media.
  • In the end-user segment, large enterprises dominate with 36% share owing to their need for scalable, AI-integrated solutions for consistent engagement across large user bases.
  • North America dominates the regional market with 35% share because of its early adoption of AI-driven personalization, strong technology infrastructure, and high digital maturity in retail and finance.

What is the Push Notifications Software Market?

Industry Overview 

The push notifications software market involves platforms and tools that enable businesses to send targeted, real-time messages to users' devices, such as smartphones, browsers, and wearables, to boost engagement, retention, and conversions. These solutions integrate with apps, websites, and systems to deliver personalized alerts, promotions, and updates, leveraging AI for optimization and analytics for performance tracking. Market definition includes all software facilitating push delivery across channels like web, mobile, and email integrations, focusing on enhancing user experiences through timely communication while complying with privacy regulations and addressing notification fatigue in a digital-first ecosystem.

What are the Market Dynamics Shaping Push Notifications Software Market?

Growth Drivers

Growth drivers in the push notifications software market are anchored in the explosion of mobile and web applications, where businesses seek to maintain user attention through instant, relevant messaging that drives retention and revenue. Advancements in AI and machine learning enable hyper-personalized notifications based on user behavior, location, and preferences, enhancing effectiveness in sectors like e-commerce and media. The shift to omnichannel marketing strategies integrates push with email and SMS, amplifying reach and engagement metrics. Additionally, the rise of real-time analytics allows for A/B testing and optimization, while increasing smartphone penetration in emerging markets fuels adoption by enabling cost-effective customer interaction tools for SMEs and large enterprises alike.

Restraints

Restraints in the push notifications software market include stringent privacy regulations like GDPR and CCPA, which impose consent requirements and data handling costs, potentially slowing innovation and adoption in regulated regions. Notification fatigue from overuse leads to higher opt-out rates, diminishing ROI and user trust, particularly in saturated markets. Technical challenges, such as device compatibility issues and reliance on third-party platforms like FCM or APNs, create delivery inconsistencies. Moreover, high integration costs with existing CRM or ERP systems deter smaller businesses, while concerns over data security and potential misuse further complicate market expansion in privacy-sensitive industries.

Opportunities

Opportunities in the push notifications software market arise from the integration of emerging technologies like AI for predictive messaging and rich media support, allowing interactive notifications with videos or polls to elevate user experiences in gaming and social media. Expansion into IoT and wearables opens new channels for contextual alerts, such as health reminders or smart home updates, tapping into connected device growth. The surge in e-commerce in developing regions presents avenues for localized, multilingual solutions. Furthermore, partnerships with cloud providers and analytics firms can enhance scalability, enabling customized offerings for verticals like healthcare, where timely alerts improve patient engagement and compliance.

Challenges

Challenges in the push notifications software market encompass balancing personalization with privacy to avoid regulatory violations, as evolving laws demand transparent data practices and user controls. Achieving high delivery rates amid platform restrictions, like iOS background limits, requires ongoing technical adaptations. Competition from alternative engagement tools, such as in-app messaging or email, fragments market focus, while educating users on value to combat fatigue is essential. Economic fluctuations may reduce marketing budgets, impacting adoption, and ensuring cross-platform consistency poses hurdles for developers in diverse ecosystems.

Push Notifications Software Market: Report Scope

Report Attributes Report Details
Report Name Push Notifications Software Market
Market Size 2025 USD 9.9 Billion
Market Forecast 2035 USD 43.6 Billion
Growth Rate CAGR of 16.0%
Report Pages 220
Key Companies Covered

OneSignal, PushEngage, Pushwoosh, Airship, CleverTap, Braze, and Others
Segments Covered By Type, By Application, By End-User, and By Region
Regions Covered North America, Europe, Asia Pacific (APAC), Latin America, and The Middle East and Africa (MEA)
Base Year 2025
Historical Year 2020 - 2024
Forecast Year 2026 - 2035
Customization Scope Avail customized purchase options to meet your exact research needs.

How is the Market Segmentation Structured in the Push Notifications Software Market?

The Push Notifications Software market is segmented by type, application, end-user, and region.

Based on Type Segment, web-based notifications are the most dominant subsegment, followed by app-based notifications as the second most dominant. Web-based notifications dominate due to their versatility in reaching users without app installations, offering advanced targeting and compatibility across browsers, which drives the market by enabling seamless engagement for e-commerce and media platforms where quick conversions are key; app-based notifications follow with strong performance in mobile-heavy environments, propelling growth through deep integration with user data for personalized alerts that enhance retention in gaming and social apps.

Based on Application Segment, marketing campaigns are the most dominant subsegment, followed by transactional alerts as the second most dominant. Marketing campaigns lead because they leverage AI for targeted promotions that boost user interaction and sales, particularly in retail and e-commerce, driving the market by optimizing ROI through data-driven personalization; transactional alerts gain prominence for their role in real-time confirmations and security notifications in finance and healthcare, advancing the market by building trust and compliance through reliable, immediate communication.

Based on End-User Segment, large enterprises are the most dominant subsegment, followed by small and medium enterprises as the second most dominant. Large enterprises dominate owing to their scalability needs and investments in AI-integrated platforms for omnichannel strategies, which accelerates market growth by facilitating massive user bases and advanced analytics for retention; small and medium enterprises rise through affordable cloud solutions that enable quick deployment, propelling the market via accessible tools that level the playing field for personalized engagement in competitive sectors.

What are the Recent Developments in Push Notifications Software Market?

  • In October 2025, Attentive announced new platform features including Push Notifications for in-app messaging integration, along with enhanced analytics and AI-powered models to improve engagement.
  • In August 2024, Clarivate launched additional push notifications for its Innovative Mobile platform, designed for research professionals, academics, and intellectual property managers to enhance real-time updates.
  • In April 2025, CleverTap partnered with Infobip to strengthen its omnichannel offering with RCS messaging, expanding push notification capabilities for richer content delivery.
  • In February 2024, Brevo launched its Customer Data Platform with enhanced AI features and Mobile Push Notifications capability, targeting enterprise customers for better personalization.

How does Regional Analysis Impact Push Notifications Software Market?

  • North America is expected to dominate the global market.

North America leads the push notifications software market, bolstered by advanced AI infrastructure, high digital adoption, and innovative ecosystems that prioritize personalization and omnichannel integration; the United States dominates as the key country, with tech giants like Google and major retailers driving uptake through robust R&D and regulatory frameworks that support data-driven marketing in finance and e-commerce.

Europe exhibits steady growth in the push notifications software market, influenced by GDPR-compliant systems and a focus on privacy-centric innovations; Germany stands out as the dominating country, leveraging its strong technology base and emphasis on enterprise solutions for sectors like manufacturing and retail, supported by EU-wide digital initiatives.

Asia Pacific is the fastest-growing region in the push notifications software market, propelled by surging smartphone penetration and e-commerce expansion; China dominates as the key country, with platforms like Tencent Cloud leading through massive user scales and government-backed digital transformations in mobile apps and social media.

Latin America shows gradual progress in the push notifications software market, driven by mobile commerce and banking digitization; Brazil emerges as the dominating country, where local partnerships and investments in affordable solutions enhance adoption in e-commerce and financial services amid improving internet access.

The Middle East and Africa represent uneven but promising growth in the push notifications software market, fueled by digital transformation in Gulf states; the United Arab Emirates dominates, with Dubai's tech hubs promoting innovative push solutions for tourism, retail, and smart city applications.

Who are the Key Market Players in the push notifications software market?

  • OneSignal focuses on AI-powered personalization and cross-platform delivery, expanding through integrations with e-commerce tools to enhance user retention and engagement metrics.
  • PushEngage employs strategies centered on browser-based notifications with advanced segmentation, prioritizing ease of use and analytics to capture SME markets.
  • Pushwoosh adopts omnichannel approaches, partnering with CRM systems for unified messaging and real-time optimization to serve large enterprises in retail and media.
  • Airship leverages rich media and predictive AI for hyper-personalized campaigns, emphasizing customer journey mapping to drive conversions in mobile apps.
  • CleverTap concentrates on RCS and AI integrations via partnerships like Infobip, targeting emerging markets with scalable solutions for e-commerce and finance.
  • Braze pursues data-driven personalization and automation, focusing on enterprise workflows to improve ROI through A/B testing and behavioral analytics.

What are the Market Trends in Push Notifications Software Market?

  • AI-powered personalization using machine learning for behavioral targeting and predictive send times.
  • Omnichannel integration for consistent messaging across web, app, and email channels.
  • Shift toward real-time analytics and A/B testing to optimize engagement and reduce fatigue.
  • Increasing adoption of rich media notifications with interactive content like videos and polls.
  • Focus on privacy-compliant solutions amid regulations like GDPR and data localization.
  • Expansion into IoT and wearables for contextual alerts in health and smart home applications.
  • Rise of enterprise automation for workflow alerts and business process notifications.

What Market Segments and their Subsegments are Covered in the Push Notifications Software Report?

By Type

  • Web-based Notifications
  • App-based Notifications
  • Email Integration Services
  • SMS Notification Services
  • Desktop Notifications
  • In-App Messaging
  • Browser Push
  • Mobile Push
  • Wearable Notifications
  • IoT Notifications
  • Others

By Application

  • Marketing Campaigns
  • Transactional Alerts
  • User Engagement
  • Customer Retention
  • E-commerce Promotions
  • News Updates
  • Event Reminders
  • Social Media Notifications
  • Gaming Alerts
  • Health Reminders
  • Others

By End-User

  • Large Enterprises
  • Small and Medium Enterprises
  • Technology Companies
  • Retail Organizations
  • Financial Services
  • Healthcare Providers
  • Media Companies
  • E-commerce Platforms
  • Education Institutions
  • Government Agencies
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • UAE
    • South Africa
    • Rest of Middle East & Africa

Frequently Asked Questions

Push notifications software are platforms that enable businesses to send real-time messages to users' devices for engagement, alerts, and promotions, integrating AI for personalization.

Key factors include AI advancements, mobile app growth, omnichannel strategies, e-commerce expansion, and regulatory compliance for privacy.

The push notifications software market is projected to grow from USD 9.9 billion in 2025 to USD 43.6 billion by 2035.

The market is expected to grow at a CAGR of 16.0% from 2026 to 2035.

North America will contribute notably, holding around 35% market share due to AI innovation and high adoption.

Major players include OneSignal, PushEngage, Pushwoosh, Airship, CleverTap, and Braze, driving growth through AI and omnichannel innovations.

The report offers comprehensive analysis including size, trends, segmentation, regional insights, key players, and forecasts from 2026 to 2035.

Stages include platform development, integration with business systems, analytics and optimization, distribution channels, and end-user applications.

Trends evolve toward AI personalization and rich media, with consumers preferring relevant, non-intrusive notifications for better engagement.

Factors include GDPR and privacy laws requiring consent management, impacting personalization while promoting compliant, data-secure solutions.