P2P Fundraising Market Size, Share & Trends Analysis Report By Deployment, By Application, By End-User, By Region And Segment Forecasts 2026 – 2035

P2P Fundraising Market Size, Share and Trends 2026 to 2035

According to MarketnReports, the global P2P Fundraising Market size was estimated at USD 1.35 billion in 2025 and is expected to reach USD 4.3 billion by 2035, growing at a CAGR of 12.27% from 2026 to 2035. P2P Fundraising Market is driven by increasing digitalization and social media integration for charitable causes.

What are the key insights?

• The global P2P fundraising market size was valued at USD 1.35 billion in 2025 and is projected to reach USD 4.3 billion by 2035.
• The market is anticipated to grow at a CAGR of 12.27% during the forecast period from 2026 to 2035.
• The market is driven by rising social media usage, digital payment adoption, and growing preference for community-driven philanthropy.
• Cloud-based dominates the deployment segment with a 70% share due to its scalability, ease of access, and low infrastructure costs, enabling seamless campaign management for users worldwide.
• SMEs dominate the application segment with a 55% share because of affordable tools tailored for small-scale operations, allowing efficient fundraising without extensive resources.
• Nonprofit organizations dominate the end-user segment with a 60% share owing to their reliance on community support for charitable causes, facilitating large-scale donation drives.
• North America dominates the regional segment with a 40% share primarily due to advanced digital infrastructure, high social media penetration, and strong nonprofit sector in the United States.

What is the industry overview without numbers?

The P2P fundraising market involves platforms and tools that enable individuals to raise funds for causes by leveraging their personal networks, often through social media and online campaigns. Market definition encompasses digital solutions for peer-to-peer donation drives, where supporters create personalized pages to solicit contributions from friends, family, and communities, supporting nonprofits, events, or personal initiatives with features like tracking, sharing, and integration for enhanced engagement and efficiency.

What are the market dynamics?

Growth Drivers

Growth drivers in the P2P fundraising market are anchored by the proliferation of social media platforms, which enable easy sharing and viral campaigns, amplifying reach and engagement for individual fundraisers. Increasing smartphone penetration and digital payment solutions like mobile wallets streamline donation processes, reducing barriers and encouraging spontaneous contributions. The rise in millennial and Gen Z donors, who prefer personalized, impact-driven giving, fuels adoption of user-friendly tools with analytics and gamification features. Additionally, post-pandemic shifts toward virtual events and remote participation have sustained demand for flexible, online-focused platforms that support diverse causes from healthcare to education.

Restraints

Restraints include data privacy concerns and regulatory compliance with varying donation laws across regions, which increase operational complexities and deter platform expansion. High competition among platforms leads to market saturation, squeezing margins for smaller providers unable to invest in advanced features. Economic downturns reduce disposable income for donations, particularly in volatile markets, while technical issues like platform downtime or integration failures erode user trust. Furthermore, limited digital literacy in certain demographics hinders widespread adoption, restricting growth in underdeveloped areas.

Opportunities

Opportunities emerge from AI and machine learning integrations for personalized campaign recommendations and donor predictions, enhancing user experience and conversion rates. Expansion into emerging economies with growing internet access offers avenues for localized, mobile-first platforms tailored to regional causes. Partnerships with influencers and corporations can amplify visibility, while blockchain for transparent transactions builds donor confidence in fund allocation. Moreover, the trend toward hybrid events combining virtual and in-person elements creates niches for comprehensive tools that track multi-channel contributions.

Challenges

Challenges involve maintaining user engagement amid donor fatigue from frequent appeals, requiring innovative gamification and storytelling to sustain interest. Cybersecurity threats, such as fraud in online transactions, demand robust protections that add development costs. Adapting to evolving social media algorithms affects campaign visibility, while global economic disparities limit access in low-income regions. Additionally, measuring true impact beyond funds raised poses difficulties, as platforms must provide analytics to demonstrate value to nonprofits and donors.

P2P Fundraising Market: Report Scope

Report Attributes	Report Details
Report Name	P2P Fundraising Market
Market Size 2025	USD 1.35 Billion
Market Forecast 2035	USD 4.3 Billion
Growth Rate	CAGR of 12.27%
Report Pages	220
Key Companies Covered	Classy, GoFundMe, Qgiv, DonorPerfect, Neon One, Blackbaud, and Others.
Segments Covered	By Deployment, By Application, By End-User, and By Region.
Regions Covered	North America, Europe, Asia Pacific (APAC), Latin America, and The Middle East and Africa (MEA)
Base Year	2025
Historical Year	2020 - 2024
Forecast Year	2026 - 2035
Customization Scope	Avail customized purchase options to meet your exact research needs.

What is the market segmentation?

The P2P Fundraising Market is segmented by deployment, application, end-user, and region.

By deployment segment, cloud-based emerges as the most dominant, holding approximately 70% market share, driven by its flexibility and cost-efficiency for remote access, which helps drive the market by enabling scalable campaigns that attract more users through seamless integrations and real-time updates. On-premises ranks as the second most dominant, with around 20% share, owing to data security preferences in large organizations, contributing to market growth by offering customized control for sensitive operations.

By application segment, SMEs stand out as the most dominant, capturing about 55% market share, due to affordable entry points and user-friendly tools, driving the market by empowering small entities to launch effective fundraisers without heavy investments. Large enterprises are the second most dominant, with roughly 45% share, as they require advanced analytics and integrations, propelling market expansion through high-volume campaigns and corporate partnerships.

By end-user segment, nonprofit organizations are the most dominant, accounting for nearly 60% market share, attributed to their core focus on charitable giving, driving the market through widespread adoption for event-based and ongoing donations. Educational institutions follow as the second most dominant, with about 15% share, because of alumni and student-led initiatives, contributing to growth by fostering community involvement in funding programs.

What are the recent developments?

• In March 2025, Classy integrated AI-driven personalization features into its platform, enhancing campaign recommendations and boosting donor engagement by 25% in pilot tests.
• In April 2025, GoFundMe expanded its partnership with nonprofits, launching a new tool for seamless integration with social media challenges, resulting in a 30% increase in campaign virality.
• In February 2025, Qgiv introduced blockchain-based transparency tracking, allowing donors to trace fund usage in real-time, addressing trust issues and attracting more corporate sponsors.

What is the regional analysis?

North America to dominate the global market.

North America commands the P2P fundraising market, bolstered by robust digital ecosystems and high philanthropic activity, with the United States as the dominating country due to platforms like GoFundMe and advanced social media integration driving widespread adoption.

Asia Pacific exhibits explosive growth, fueled by mobile penetration and rising middle-class generosity, where India dominates through platforms like Milaap catering to medical and educational causes amid population density.

Europe maintains steady progress, influenced by regulatory support for digital giving, with the United Kingdom as the dominating country owing to strong charity sectors and platforms like JustGiving.

Latin America shows promising expansion, driven by community solidarity, led by Brazil with apps like Vakinha facilitating local fundraisers.

The Middle East and Africa region is emerging, supported by humanitarian needs, with South Africa as the dominating country through platforms addressing social issues.

What are the key market players and strategies?

Classy. Classy employs AI personalization strategies, focusing on data analytics to optimize campaigns and enhance donor retention through integrated CRM tools.

GoFundMe. GoFundMe pursues viral marketing and partnerships, leveraging social sharing features to expand reach and support diverse causes with low fees.

Qgiv. Qgiv adopts blockchain transparency, investing in secure tracking to build trust and attract nonprofits with customizable event management.

DonorPerfect. DonorPerfect emphasizes CRM integration, providing comprehensive donor data tools to streamline operations for SMEs and large entities.

Neon One. Neon One focuses on all-in-one platforms, offering fundraising and accounting solutions to simplify workflows for educational and religious groups.

Blackbaud. Blackbaud leverages enterprise-scale strategies, targeting large nonprofits with advanced analytics and multi-channel support.

What are the market trends?

• Integration of AI for personalized campaign suggestions and donor predictions.
• Rise in mobile-first platforms with seamless social media sharing.
• Growth of blockchain for transparent fund tracking and security.
• Expansion of hybrid virtual-in-person event tools.
• Focus on gamification to boost participant engagement.
• Increasing use of data analytics for impact measurement.
• Shift toward subscription-based models for sustained fundraising.

What are the market segments and their subsegment covered in the report?

By Deployment

• Cloud-Based
• On-Premises
• Hybrid
• Mobile Apps
• Web-Based
• Social Media Integrated
• Event-Specific
• Campaign Management Tools
• Donor Tracking Systems
• Analytics Platforms
• Others

By Application

• SMEs
• Large Enterprises
• Individual Fundraisers
• Community Groups
• Schools & Universities
• Sports Teams
• Healthcare Organizations
• Environmental Causes
• Political Campaigns
• Religious Groups
• Others

By End-User

• Nonprofit Organizations
• Educational Institutions
• Religious Organizations
• Healthcare Charities
• Environmental NGOs
• Animal Welfare Groups
• Sports & Recreation Clubs
• Community Service Groups
• Disaster Relief Organizations
• Arts & Culture Foundations
• Others

By Region

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • UAE
  • South Africa
  • Rest of Middle East & Africa