Online Gambling Market Size, Share & Trends Analysis Report By Game Type, By Device, By End-User, By Region And Segment Forecasts 2026 – 2035

Online Gambling Market Size, Share and Trends 2026 to 2035

According to MarketnReports, the global Online Gambling Market size was estimated at USD 105.5 billion in 2025 and is expected to reach USD 286.4 billion by 2035, growing at a CAGR of 10.5% from 2026 to 2035. Online Gambling Market is driven by increasing smartphone penetration and legalization of online betting.

What are the Key Insights of the Online Gambling Market?

• The global online gambling market was valued at USD 105.5 billion in 2025 and is projected to reach USD 286.4 billion by 2035.
• The market is expected to grow at a CAGR of 10.5% during the forecast period from 2026 to 2035.
• The online gambling market is driven by rising smartphone adoption, regulatory liberalizations, and technological advancements like AI and VR.
• Sports betting dominates the game type segment with a 48% share due to its widespread popularity, real-time engagement, and integration with major sporting events worldwide.
• Mobile dominates the device segment with a 57% share because of its convenience, on-the-go accessibility, and the proliferation of high-speed mobile internet.
• Europe dominates the regional segment with a 41% share owing to mature regulatory environments, high internet penetration, and a strong cultural acceptance of gambling activities.

What is the Industry Overview of the Online Gambling Market?

The online gambling market encompasses a wide array of digital platforms where users can engage in betting and gaming activities for real money or virtual rewards, typically through websites or mobile applications. This market includes various forms such as sports betting, casino games, poker, and lotteries, all facilitated by internet connectivity and advanced software technologies. Market definition refers to the provision of gambling services via online channels, excluding physical casinos or betting shops, and it operates under varying regulatory frameworks across regions to ensure fair play and consumer protection. The industry has evolved from traditional gambling to a tech-driven ecosystem, integrating elements like live streaming, AI personalization, and secure payment systems to enhance user experience and accessibility.

What are the Market Dynamics of the Online Gambling Market?

Growth Drivers

The primary growth drivers in the online gambling market include the widespread adoption of smartphones and high-speed internet, which have made gambling accessible anytime and anywhere. Legalization in key regions like North America and parts of Asia-Pacific has opened new markets, boosting revenue through regulated platforms. Technological innovations such as AI for personalized recommendations, live dealer games, and blockchain for secure transactions enhance user engagement and trust. Additionally, the integration of esports and virtual reality provides immersive experiences, attracting younger demographics and expanding the user base beyond traditional gamblers.

Restraints

Restraints in the online gambling market stem from stringent regulations and varying legal frameworks across countries, which can limit market entry and operations in certain regions. Concerns over gambling addiction and responsible gaming lead to increased scrutiny and potential bans or restrictions, impacting growth. Cybersecurity threats, including data breaches and fraud, erode user confidence and require substantial investments in security measures. High taxation and licensing costs in regulated markets also pose financial burdens on operators, potentially slowing expansion and innovation.

Opportunities

Opportunities in the online gambling market arise from emerging markets in Asia-Pacific and Latin America, where rising disposable incomes and internet penetration create untapped potential. The adoption of cryptocurrencies offers secure, anonymous payment options, appealing to tech-savvy users and reducing transaction fees. Expansion into new technologies like augmented reality and metaverse-based gambling platforms can differentiate offerings and attract millennials and Gen Z. Partnerships with sports leagues and influencers further provide avenues for targeted marketing and increased visibility.

Challenges

Challenges facing the online gambling market include navigating complex and evolving regulatory landscapes, which can result in compliance costs and operational disruptions. Addressing problem gambling through effective responsible gaming tools is crucial to maintain public and governmental support. Intense competition among operators demands continuous innovation, straining resources for smaller players. Economic uncertainties, such as inflation or recessions, may reduce consumer spending on discretionary activities like gambling.

Online Gambling Market: Report Scope

Report Attributes	Report Details
Report Name	Online Gambling Market
Market Size 2025	USD 105.5 Billion
Market Forecast 2035	USD 286.4 Billion
Growth Rate	CAGR of 10.5%
Report Pages	220
Key Companies Covered	Flutter Entertainment, Entain, Bet365, DraftKings, 888 Holdings, Kindred Group, Betsson, Evolution Gaming, MGM Resorts International, William Hill, and Others.
Segments Covered	By Game Type, By Device, By End-User, and By Region.
Regions Covered	North America, Europe, Asia Pacific (APAC), Latin America, and The Middle East and Africa (MEA)
Base Year	2025
Historical Year	2020 - 2024
Forecast Year	2026 - 2035
Customization Scope	Avail customized purchase options to meet your exact research needs.

What is the Market Segmentation of the Online Gambling Market?

The Online Gambling Market is segmented by game type, device, end-user, and region.

By Game Type Segment, sports betting emerges as the most dominant subsegment, holding a 48% share, followed by casino games as the second most dominant with around 30%. Sports betting's dominance is driven by its alignment with global sporting events, real-time betting options, and broad appeal across demographics, which collectively propel market growth by increasing user retention and attracting new participants through promotional tie-ins and live streaming integrations.

By Device Segment, mobile stands out as the most dominant subsegment with a 57% share, while desktop is the second most dominant at approximately 30%. Mobile's leading position is attributed to its portability, seamless app experiences, and the surge in 5G connectivity, enabling it to drive the market by facilitating impulse betting and expanding access in regions with high smartphone usage.

By End-User Segment, gambling enthusiasts dominate with a 40% share, closely followed by casual gamblers at about 25%. Gambling enthusiasts lead due to their frequent engagement and higher spending, fueled by loyalty programs and personalized offers, which help propel overall market expansion by sustaining revenue streams and encouraging platform innovations tailored to dedicated users.

What are the Recent Developments in the Online Gambling Market?

• In May 2025, Flutter Entertainment acquired a 56% stake in NSX Group for USD 350 million, strengthening its presence in the South American market and expanding sports betting offerings in Brazil.
• In July 2025, Evolution secured an exclusive deal with Hasbro to develop online casino games based on brands like Monopoly and Battleship, enhancing immersive gaming experiences globally.
• In April 2025, Caesars expanded its partnership with AGS to launch the Triple Coin Treasures slot family exclusively on its online platforms in states like New Jersey and Pennsylvania.
• In December 2024, DraftKings completed the acquisition of 888 Holdings, combining U.S. market strength with European expertise to boost international expansion.
• In July 2024, Golden Matrix Group launched an AI-based casino game recommender through its subsidiary Meridianbet, aimed at increasing user engagement and personalization.
• In January 2023, FanDuel, a subsidiary of Flutter Entertainment, launched a mobile sports betting platform in Ohio, marking its entry into new regulated markets.

What is the Regional Analysis of the Online Gambling Market?

Europe to dominate the global market.

Europe leads the online gambling market with a 41% share, driven by well-established regulations and high consumer adoption. The United Kingdom stands out as the dominant country, benefiting from a mature framework under the Gambling Commission, which ensures player protection and fosters innovation in sports betting and casino games.

North America is experiencing rapid growth due to progressive legalization, particularly in sports betting. The United States dominates this region, with states like New Jersey and Pennsylvania leading through robust online platforms and partnerships with major sports leagues, contributing to significant revenue increases.

Asia-Pacific represents a high-growth area fueled by increasing internet penetration and mobile usage. China, despite restrictions, influences through offshore platforms, but India emerges as a key dominant country with rising fantasy sports and skill-based games amid evolving regulations.

Latin America is emerging as a promising market with regulatory advancements. Brazil dominates, following recent legalization of sports betting, attracting international operators and boosting local economies through tax revenues and job creation.

The Middle East and Africa show varied progress, with limited but growing adoption. South Africa leads as the dominant country, supported by licensed online betting sites and a focus on sports wagering, though challenges like regulatory inconsistencies persist.

Who are the Key Market Players in the Online Gambling Market?

Flutter Entertainment. Flutter Entertainment, through brands like FanDuel and Paddy Power, focuses on sports betting and iGaming, employing strategies such as acquisitions and technology investments to expand in regulated markets like the U.S. and Europe.

Entain. Entain, owner of Ladbrokes and BetMGM, emphasizes responsible gambling and innovation, using joint ventures and AI-driven personalization to strengthen its position in sports and casino segments globally.

Bet365. Bet365 prioritizes user experience with live streaming and in-play betting, leveraging proprietary technology and aggressive marketing to maintain leadership in sports betting across Europe and emerging markets.

DraftKings. DraftKings concentrates on U.S. market dominance through fantasy sports and betting apps, adopting acquisition strategies and data analytics to enhance user engagement and retention.

888 Holdings. 888 Holdings, now part of Evoke, focuses on casino and poker offerings, utilizing mergers and regulatory compliance to grow in competitive regions like North America and Europe.

Kindred Group. Kindred Group promotes sustainable gaming via its Unibet brand, employing tech partnerships and market diversification to expand in Europe and Australia.

Betsson. Betsson targets Nordic and Latin American markets with localized platforms, using content innovation and customer loyalty programs to drive growth.

Evolution Gaming. Evolution Gaming specializes in live casino solutions, investing in VR and studio expansions to provide immersive experiences for operators worldwide.

MGM Resorts International. MGM Resorts integrates online betting with physical casinos through BetMGM, focusing on cross-promotions and sports partnerships to capture the U.S. market.

William Hill. William Hill, under Evoke, emphasizes UK and European sports betting, employing digital transformation and acquisition strategies for sustained competitiveness.

What are the Market Trends in the Online Gambling Market?

• Increasing adoption of mobile-first platforms, with over 60% of bets placed via smartphones due to convenience and 5G advancements.
• Rise of live and in-play betting, accounting for more than 50% of sports wagering, driven by real-time data and streaming integrations.
• Integration of AI and machine learning for personalized recommendations and fraud detection, enhancing user retention.
• Growing use of cryptocurrencies for payments, offering anonymity and lower fees in regulated markets.
• Expansion of esports betting, attracting younger audiences with virtual tournaments and skill-based games.
• Emphasis on responsible gambling tools, such as self-exclusion features, amid regulatory pressures.
• Emergence of VR and AR for immersive casino experiences, transforming traditional games.
• Partnerships with sports leagues and influencers for targeted marketing and brand visibility.
• Shift toward sustainable practices, including eco-friendly operations and community initiatives.
• Focus on data privacy compliance with regulations like GDPR to build user trust.

What Market Segments and their Subsegments are Covered in the Report?

Game Type

• Sports Betting
• Casino Games
• Poker
• Lottery
• Bingo
• Fantasy Sports
• Social Gaming
• Esports Betting
• Slots
• Roulette
• Others

Device

• Desktop
• Mobile
• Tablets
• Wearable Devices
• Others

End-User

• Gambling Enthusiasts
• Social Exuberants
• High Rollers
• Low Rollers
• Mid-Rollers
• Casual Gamblers
• Professional Gamblers
• Others

By Region

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Rest of Europe

Asia Pacific

• China
• India
• Japan
• Rest of Asia Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• UAE
• South Africa
• Rest of Middle East & Africa