According to our latest research, the global CBD-infused beverages market is projected to grow from approximately USD 810 million in 2026 to USD 4,600 million by 2035, growing at a CAGR of 13.5% from 2026 to 2035. The CBD-Infused Beverages Market is primarily driven by increasing legalization and regulatory relaxation, alongside a significant consumer shift toward functional wellness drinks that offer stress relief and relaxation without the psychoactive effects of THC. Industry Overview The CBD-infused beverages market involves the production, distribution, and consumption of drinks incorporating cannabidiol (CBD), a non-psychoactive compound derived from hemp or cannabis, aimed at delivering wellness benefits such as stress relief, relaxation, and anti-inflammatory effects without intoxicating users. It spans a variety of product formats including sparkling waters, teas, coffees, sodas, and functional drinks that blend CBD with flavors, vitamins, or other natural ingredients to appeal to health-conscious consumers seeking alternative beverages for daily hydration or therapeutic purposes. This market bridges the gap between traditional soft drinks and wellness supplements, emphasizing natural, plant-based formulations while navigating regulatory landscapes to ensure product safety and efficacy, and it caters to evolving lifestyles by offering low-calorie, sugar-free options that promote mental and physical well-being in a competitive beverage industry. Growth Drivers The CBD-infused beverages market is propelled by increasing consumer awareness of CBD's potential health benefits, such as anxiety reduction and improved sleep, driving demand for functional drinks amid a broader wellness trend, supported by expanding legalization of hemp-derived CBD in key regions that enables product innovation and market entry. Rising preferences for non-alcoholic alternatives and natural ingredients further accelerate growth, as brands leverage e-commerce and retail partnerships to reach health-focused demographics, particularly millennials and Gen Z who prioritize sustainable and premium wellness products. Restraints Significant restraints in the CBD-infused beverages market include stringent regulatory hurdles and varying legal frameworks across regions, which complicate product formulation, labeling, and distribution, leading to higher compliance costs and limited market access for new entrants. Consumer skepticism regarding CBD efficacy and potential side effects, coupled with high production expenses for quality extraction and infusion, also hinder widespread adoption, particularly in price-sensitive emerging markets. Opportunities Opportunities in the CBD-infused beverages market arise from the surge in demand for low-dose and microdosing products that offer subtle wellness effects without overwhelming flavors, enabling brands to innovate with hybrid formulations combining CBD with adaptogens or vitamins for targeted benefits like energy or recovery. Expanding partnerships between beverage manufacturers and cannabis companies, along with growth in emerging markets through localized flavors and affordable pricing, present avenues for market penetration and diversification. Challenges Key challenges in the CBD-infused beverages market involve ensuring product stability and consistent CBD dosing amid shelf-life issues, requiring advanced formulation techniques to prevent degradation and maintain efficacy. Supply chain disruptions from hemp sourcing variability and competition from THC-infused alternatives in legalized areas demand strategic adaptations to sustain consumer trust and market share. The CBD-infused beverages market is segmented by product type, distribution channel, and region. By Product Type, The product type segmentation in the CBD-infused beverages market is dominated by non-alcoholic beverages, which lead owing to their versatility in formats like sparkling waters and teas that align with health trends and face fewer regulatory restrictions than alcoholic variants, driving market growth by attracting wellness-focused consumers seeking daily hydration options without intoxication risks. Alcoholic beverages rank as the second most dominant, offering premium cocktail alternatives, but they trail non-alcoholic due to the latter's broader accessibility and lower entry barriers, thereby accelerating overall market expansion through mass appeal and innovation in functional drinks. By Distribution Channel, In distribution channel segmentation, mass merchandisers emerge as the most dominant in the CBD-infused beverages market, attributed to their wide reach in supermarkets and convenience stores that enable impulse buys and high-volume sales, propelling growth by making products readily available to mainstream consumers. Online channels follow as the second most dominant, providing discreet purchasing and variety, yet they lag behind mass merchandisers due to the latter's physical presence driving trial, contributing to market advancement via integrated retail strategies. North America dominates the CBD-infused beverages market, holding over 57.5% share in 2024 with projections for continued leadership through 2035, driven by progressive legalization, high consumer awareness, and robust retail infrastructure; the United States is the dominating country, contributing the majority via companies like Canopy Growth and widespread availability in states like California, accelerating growth by addressing demand for wellness drinks amid health trends. Europe exhibits steady growth in the CBD-infused beverages market due to increasing acceptance of non-psychoactive CBD and regulatory clarity in countries like the UK; Germany and the United Kingdom are dominating countries, with Germany leading through strict quality standards and the UK via innovative brands, together enhancing market expansion with focus on premium, health-oriented products. Asia Pacific is emerging rapidly in the CBD-infused beverages market, fueled by rising wellness awareness and easing regulations in select areas; Japan and Australia are dominating countries, with Japan advancing through functional beverage traditions and Australia via hemp-derived innovations, collectively boosting the market by tapping into large populations seeking natural alternatives. Latin America shows promising potential in the CBD-infused beverages market with legalization trends in cannabis; Mexico dominates, leveraging recent reforms to expand CBD products, navigating cultural shifts to promote health-focused drinks amid economic growth. The Middle East & Africa region experiences gradual advancement in the CBD-infused beverages market through niche wellness segments; South Africa and the United Arab Emirates lead, with South Africa via progressive cannabis policies and UAE focusing on luxury non-alcoholic options, propelling inclusion despite conservative norms. By Product Type By Distribution Channel By RegionCBD-Infused Beverages Market Size, Share and Forecast 2026 to 2035
What are the Key Insights into the CBD-Infused Beverages Market?
What is the CBD-Infused Beverages Market?
What Drives the CBD-Infused Beverages Market?
CBD-Infused Beverages Market: Report Scope
Report Attributes
Report Details
Report Name
CBD-Infused Beverages Market
Market Size 2025
USD 810 Million
Market Forecast 2035
USD 4,600 Million
Growth Rate
CAGR of 13.5%
Report Pages
220
Key Companies Covered
Canopy Growth Corporation, Tilray Brands, Inc., Keef Brands, Aphria Inc., Daytrip Beverages, Koios Beverage Corp., G&Juice, Alkaline88, LLC, K-Zen Beverages, and Molson Coors Canada
Segments Covered
By Product Type, By Distribution Channel, By Region
Regions Covered
North America, Europe, Asia Pacific (APAC), Latin America, The Middle East and Africa (MEA)
Base Year
2025
Historical Year
2020 - 2024
Forecast Year
2026 - 2035
Customization Scope
Avail customized purchase options to meet your exact research needs.
How is the CBD-Infused Beverages Market Segmented?
What are the Recent Developments in the CBD-Infused Beverages Market?
How Does the CBD-Infused Beverages Market Vary by Region?
Who are the Key Market Players in the CBD-Infused Beverages Market
and What Are Their Strategies?
What are the Current Market Trends in the CBD-Infused Beverages Market?
What Market Segments are Covered in the Report?
Frequently Asked Questions
CBD-infused beverages are drinks incorporating cannabidiol (CBD) for wellness benefits like relaxation, available in formats such as waters, teas, and sodas without psychoactive effects.
Key factors include consumer demand for wellness products, legalization advancements, innovations in low-dose formulations, and e-commerce growth, while challenges like regulations and supply issues may impact pace.
The CBD-infused beverages market is projected to grow from approximately USD 810 million in 2026 to USD 4,600 million by 2035.
The compound annual growth rate (CAGR) for the CBD-infused beverages market is expected to be 13.5% from 2026 to 2035.
North America will contribute notably, holding over 57% share due to legalization and demand, with the United States as the key driver.
Major players include Canopy Growth Corporation, Tilray Brands, Inc., Keef Brands, Aphria Inc., Daytrip Beverages, Koios Beverage Corp., G&Juice, Alkaline88, LLC, K-Zen Beverages, and Molson Coors Canada, driving growth through partnerships and innovations.
The global CBD-infused beverages market report provides detailed insights on size, forecasts, segments, drivers, restraints, opportunities, regions, players, developments, and strategies.
The value chain includes CBD extraction from hemp, beverage formulation and infusion, packaging and labeling, distribution through retail channels, and consumer marketing with compliance checks.
Market trends are evolving toward microdosing, sustainability, and functional hybrids, while consumer preferences favor low-dose, non-alcoholic options for daily wellness over intoxicating alternatives.
Regulatory factors include legalization variations and labeling requirements increasing compliance costs but enabling market entry; environmental factors involve sustainable hemp sourcing to reduce impacts, promoting growth through eco-friendly practices.