Chapter 1. Preface

1.1 Report Description and Scope
1.2 Research Scope
1.3 Research Methodology
1.3.1 Market Research Type
1.3.2 Market Research Methodology

Chapter 2. Executive Summary

2.1 Global Car Rental Market, (2026 - 2035) (USD Billion)
2.2 Global Car Rental Market: Snapshot

Chapter 3. Global Car Rental Market - Industry Analysis

3.1 Car Rental Market: Market Dynamics
3.2 Market Drivers
3.2.1 The resurgence of global tourism and "bleisure" travel, which is bolstered by the shift from vehicle ownership to on-demand mobility and 75% digital booking rates, is accelerating the integration of electric vehicle fleets and contactless AI-driven services.
3.3 Market Restraints
3.3.1 High operational overhead from rising insurance and maintenance costs, which are compounded by volatile fuel prices and intense competition from ride-sharing and car-pooling services limit profit margins and market expansion among price-sensitive consumers and in economically volatile regions.
3.4 Market Opportunities
3.4.1 Resurgence of global tourism and "bleisure" travel, which is being bolstered by the shift from vehicle ownership to on-demand mobility and 75% digital booking rates, is accelerating the integration of electric vehicle fleets and contactless AI-driven services.
3.5 Market Challenges
3.5.1 Complex cross-border regulatory inconsistencies and rising cybersecurity risks, which, alongside the heavy capital requirements for EV charging infrastructure and intense competition from alternative mobility platforms, demand adaptive, data-secure strategies to maintain global scalability and traveler trust.
3.6 Porter’s Five Forces Analysis
3.7 Market Attractiveness Analysis
3.7.1 Market Attractiveness Analysis By Vehicle Type
3.7.2 Market Attractiveness Analysis By Application
3.7.3 Market Attractiveness Analysis By Distribution

Chapter 4. Global Car Rental Market- Competitive Landscape

4.1 Company Market Share Analysis
4.1.1 Global Car Rental Market: Company Market Share, 2025
4.2 Strategic Development
4.2.1 Acquisitions & mergers
4.2.2 New Product launches
4.2.3 Agreements, partnerships, collaborations, and joint ventures
4.2.4 Research and development and regional expansion
4.3 Price Trend Analysis

Chapter 5. Global Car Rental Market - Vehicle Type Analysis

5.1 Global Car Rental Market Overview: Vehicle Type
5.1.1 Global Car Rental Market share, By Vehicle Type, 2025 and 2035
5.2 Economy Cars
5.2.1 Global Car Rental Market by Economy Cars, 2026 - 2035 (USD Billion)
5.3 Luxury Cars
5.3.1 Global Car Rental Market by Luxury Cars, 2026 - 2035 (USD Billion)
5.4 SUVs
5.4.1 Global Car Rental Market by SUVs, 2026 - 2035 (USD Billion)
5.5 Others
5.5.1 Global Car Rental Market by Others, 2026 - 2035 (USD Billion)

Chapter 6. Global Car Rental Market - Application Analysis

6.1 Global Car Rental Market Overview: Application
6.1.1 Global Car Rental Market Share, By Application, 2025 and 2035
6.2 Leisure
6.2.1 Global Car Rental Market by Leisure, 2026 - 2035 (USD Billion)
6.3 Business
6.3.1 Global Car Rental Market by Business, 2026 - 2035 (USD Billion)
6.4 Others
6.4.1 Global Car Rental Market by Others, 2026 - 2035 (USD Billion)

Chapter 7. Global Car Rental Market - Distribution Analysis

7.1 Global Car Rental Market Overview: Distribution
7.1.1 Global Car Rental Market Share, By Distribution, 2025 and 2035
7.2 Airport Rentals
7.2.1 Global Car Rental Market by Airport Rentals, 2026 - 2035 (USD Billion)
7.3 Local Rentals
7.3.1 Global Car Rental Market by Local Rentals, 2026 - 2035 (USD Billion)
7.4 Online
7.4.1 Global Car Rental Market by Online, 2026 - 2035 (USD Billion)
7.5 Others
7.5.1 Global Car Rental Market by Others, 2026 - 2035 (USD Billion)

Chapter 8. Car Rental Market - Regional Analysis

8.1 Global Car Rental Market Regional Overview
8.2 Global Car Rental Market Share, by Region, 2025 & 2035 (USD Billion)
8.3 North America
8.3.1 North America Car Rental Market, 2026 - 2035 (USD Billion)
8.3.1.1 North America Car Rental Market, by Country, 2026 - 2035 (USD Billion)
8.3.2 North America Car Rental Market, by Vehicle Type, 2026 - 2035
8.3.2.1 North America Car Rental Market, by Vehicle Type, 2026 - 2035 (USD Billion)
8.3.3 North America Car Rental Market, by Application, 2026 - 2035
8.3.3.1 North America Car Rental Market, by Application, 2026 - 2035 (USD Billion)
8.3.4 North America Car Rental Market, by Distribution, 2026 - 2035
8.3.4.1 North America Car Rental Market, by Distribution, 2026 - 2035 (USD Billion)
8.4 Europe
8.4.1 Europe Car Rental Market, 2026 - 2035 (USD Billion)
8.4.1.1 Europe Car Rental Market, by Country, 2026 - 2035 (USD Billion)
8.4.2 Europe Car Rental Market, by Vehicle Type, 2026 - 2035
8.4.2.1 Europe Car Rental Market, by Vehicle Type, 2026 - 2035 (USD Billion)
8.4.3 Europe Car Rental Market, by Application, 2026 - 2035
8.4.3.1 Europe Car Rental Market, by Application, 2026 - 2035 (USD Billion)
8.4.4 Europe Car Rental Market, by Distribution, 2026 - 2035
8.4.4.1 Europe Car Rental Market, by Distribution, 2026 - 2035 (USD Billion)
8.5 Asia Pacific
8.5.1 Asia Pacific Car Rental Market, 2026 - 2035 (USD Billion)
8.5.1.1 Asia Pacific Car Rental Market, by Country, 2026 - 2035 (USD Billion)
8.5.2 Asia Pacific Car Rental Market, by Vehicle Type, 2026 - 2035
8.5.2.1 Asia Pacific Car Rental Market, by Vehicle Type, 2026 - 2035 (USD Billion)
8.5.3 Asia Pacific Car Rental Market, by Application, 2026 - 2035
8.5.3.1 Asia Pacific Car Rental Market, by Application, 2026 - 2035 (USD Billion)
8.5.4 Asia Pacific Car Rental Market, by Distribution, 2026 - 2035
8.5.4.1 Asia Pacific Car Rental Market, by Distribution, 2026 - 2035 (USD Billion)
8.6 Latin America
8.6.1 Latin America Car Rental Market, 2026 - 2035 (USD Billion)
8.6.1.1 Latin America Car Rental Market, by Country, 2026 - 2035 (USD Billion)
8.6.2 Latin America Car Rental Market, by Vehicle Type, 2026 - 2035
8.6.2.1 Latin America Car Rental Market, by Vehicle Type, 2026 - 2035 (USD Billion)
8.6.3 Latin America Car Rental Market, by Application, 2026 - 2035
8.6.3.1 Latin America Car Rental Market, by Application, 2026 - 2035 (USD Billion)
8.6.4 Latin America Car Rental Market, by Distribution, 2026 - 2035
8.6.4.1 Latin America Car Rental Market, by Distribution, 2026 - 2035 (USD Billion)
8.7 The Middle-East and Africa
8.7.1 The Middle-East and Africa Car Rental Market, 2026 - 2035 (USD Billion)
8.7.1.1 The Middle-East and Africa Car Rental Market, by Country, 2026 - 2035 (USD Billion)
8.7.2 The Middle-East and Africa Car Rental Market, by Vehicle Type, 2026 - 2035
8.7.2.1 The Middle-East and Africa Car Rental Market, by Vehicle Type, 2026 - 2035 (USD Billion)
8.7.3 The Middle-East and Africa Car Rental Market, by Application, 2026 - 2035
8.7.3.1 The Middle-East and Africa Car Rental Market, by Application, 2026 - 2035 (USD Billion)
8.7.4 The Middle-East and Africa Car Rental Market, by Distribution, 2026 - 2035
8.7.4.1 The Middle-East and Africa Car Rental Market, by Distribution, 2026 - 2035 (USD Billion)

Chapter 9. Company Profiles

9.1 Enterprise Holdings
9.1.1 Overview
9.1.2 Financials
9.1.3 Product Portfolio
9.1.4 Business Strategy
9.1.5 Recent Developments
9.2 Hertz
9.2.1 Overview
9.2.2 Financials
9.2.3 Product Portfolio
9.2.4 Business Strategy
9.2.5 Recent Developments
9.3 Avis Budget Group
9.3.1 Overview
9.3.2 Financials
9.3.3 Product Portfolio
9.3.4 Business Strategy
9.3.5 Recent Developments
9.4 Sixt
9.4.1 Overview
9.4.2 Financials
9.4.3 Product Portfolio
9.4.4 Business Strategy
9.4.5 Recent Developments
9.5 Europcar
9.5.1 Overview
9.5.2 Financials
9.5.3 Product Portfolio
9.5.4 Business Strategy
9.5.5 Recent Developments

Frequently Asked Questions

Car rental is the short-term leasing of vehicles for personal or business use, offering flexibility without ownership costs through self-drive or chauffeured options.

Key factors include tourism recovery, digital bookings, EV adoption, urbanization reducing ownership, and regulatory incentives for sustainable transport.

The market is projected to grow from approximately USD 152 billion in 2026 to USD 348.69 billion by 2035.

The CAGR is estimated at 8.7% during 2026-2035.

Asia Pacific will contribute notably due to tourism and urbanization growth.

Major players include Enterprise Holdings, Hertz, Avis Budget Group, Sixt, Europcar.

The report provides comprehensive insights into market size, forecasts, segmentation, regional analysis, key players, trends, dynamics, and developments.

The value chain includes vehicle procurement, fleet maintenance, booking platforms, rental operations, and customer service with insurance.

Trends are evolving toward sustainable EVs and digital bookings, with consumers preferring flexible, app-based services for convenience.

Regulatory factors include emission standards promoting EVs, while environmental factors involve sustainability mandates reducing carbon footprints.