Electrics Blankets Market Size, Share & Trends Analysis Report By Product Type, By End-Use, By Distribution Channel, By Region And Segment Forecasts 2026 – 2035

Electrics Blankets Market Size, Share and Trends 2026 to 2035

The global Electrics Blankets Market size was estimated at USD 1.30 Billion in 2025 and is expected to reach USD 2.60 Billion by 2035, growing at a CAGR of 8.0% from 2026 to 2035. The electric blankets market is primarily driven by the rising consumer demand for energy-efficient, cost-effective "zone heating" alternatives to expensive central heating, alongside advancements in safety and smart technology like IoT integration and automatic shut-off features.

What are the Key Insights?

• Global market value projected at USD 1.30 billion in 2026, reaching USD 2.60 billion by 2035.
• Anticipated CAGR of 8.0% from 2026 to 2035.
• Dominant subsegment in product type: Over Blankets, holding the largest share due to versatility.
• Dominant subsegment in end-use: Household, leading owing to personal comfort demand.
• Dominant subsegment in distribution channel: Offline, capturing the biggest portion from retail accessibility.
• Dominant region: North America, accounting for the highest market share driven by cold climates and high income levels.

What is the Industry Overview?

The Electric Blankets Market encompasses heated bedding solutions embedded with electrical heating elements, such as conductive wires or carbon fibers, designed to deliver adjustable warmth for enhanced comfort during rest or relaxation, often equipped with safety features like automatic shut-off and temperature controls to mitigate risks. These products vary in design, including over-blankets for topping beds or sofas, under-blankets secured to mattresses for pre-warming, and versatile throws for portable use, catering to consumers in colder climates or those seeking therapeutic relief from ailments like joint pain, while emphasizing energy efficiency as a targeted alternative to conventional room heaters.

What are the Market Dynamics?

Growth Drivers

The Electric Blankets Market is propelled by escalating energy prices and a growing emphasis on efficient personal heating options, as these blankets offer low-power consumption for individualized warmth, attracting environmentally aware consumers in regions with extended cold seasons and supporting broader adoption through integrations with smart home systems for remote management. Advancements in material science, such as hypoallergenic fabrics and low-voltage technologies, improve safety and appeal, driving demand among health-focused demographics including the elderly and those with chronic conditions. Rising e-commerce penetration further accelerates growth by providing easy access to diverse product ranges, enabling seasonal promotions and global distribution to meet varying consumer preferences.

Restraints

Potential safety hazards, including overheating or electrical faults, restrain the Electric Blankets Market despite incorporated safeguards, as regulatory scrutiny and occasional recalls undermine consumer confidence, particularly in stringent markets. Elevated costs for feature-rich models limit affordability in developing regions where basic alternatives suffice, curbing market expansion among budget-conscious buyers. Seasonal sales dependency, predominantly in winter, poses inventory management issues, leading to overstock risks and reduced profitability during off-peak periods for manufacturers and retailers.

Opportunities

Innovations in sustainable and wireless designs, utilizing rechargeable batteries or eco-materials, present opportunities in the Electric Blankets Market, aligning with global green trends and appealing to outdoor or mobile users for expanded applications beyond traditional bedding. Penetration into emerging economies with rising urbanization offers potential through localized, cost-effective variants tailored to mild winters or hospitality sectors. Collaborations with wellness brands could enhance therapeutic positioning, opening healthcare channels for specialized products that address pain management and sleep enhancement.

Challenges

Achieving uniform quality and durability in washing and prolonged use remains a challenge in the Electric Blankets Market, as component wear can compromise functionality, necessitating continuous R&D to balance cost and reliability. Intense competition from substitute warming devices, like heated clothing or pads, dilutes market share, especially among younger consumers favoring compact alternatives. Fluctuating prices for raw materials, including electronics and textiles, exacerbate production uncertainties, potentially disrupting supply chains in a competitive environment.

Currency Sorter Market: Report Scope

Report Attributes	Report Details
Report Name	Electrics Blankets Market
Market Size 2025	USD 1.30 Billion
Market Forecast 2035	USD 2.60 Billion
Growth Rate	CAGR of 8.0%
Report Pages	215
Key Companies Covered	Newell Brands Inc., Beurer GmbH, Biddeford Blankets LLC, Silentnight Group Limited, Morphy Richards Ltd., Jarden Corporation, Sunbeam Products Inc.,Slumberdown,Dreamland,Shijiazhuang Mengjie Industry Co. Ltd.
Segments Covered	By Product Type, By End-Use,By Distribution Channel, By Region.
Regions Covered	Asia Pacific, North America, Europe, Latin America, The Middle East and Africa.
Base Year	2025
Historical Year	2020 - 2024
Forecast Year	2026 - 2035
Customization Scope	Avail customized purchase options to meet your exact research needs.

What is the Market Segmentation?

By product type segmentation of the Electric Blankets Market, over blankets emerge as the most dominant subsegment, followed by under blankets as the second most dominant. Over blankets lead because of their user-friendly design allowing easy placement and removal for multi-purpose use in homes or travel, driving the market by broadening appeal to casual consumers and promoting energy conservation through flexible, on-demand heating. Under blankets, the second dominant, excel in providing consistent bed pre-warming without visible layers, contributing to growth by targeting dedicated sleep enthusiasts and therapeutic users in residential settings.

By end-use segmentation of the Electric Blankets Market, household stands out as the most dominant subsegment, with hotels as the second most dominant. Household dominates due to everyday demand for affordable comfort amid high heating costs, fueling market expansion by integrating with smart homes for personalized energy savings. Hotels, the second dominant, leverage these for enhanced guest experiences in hospitality, aiding growth by fulfilling seasonal demands in tourism hubs.

By distribution channel segmentation of the Electric Blankets Market sees offline as the most dominant subsegment, with online as the second most dominant. Offline leads through tactile shopping in stores enabling quality checks, propelling the market via promotional displays in retail chains. Online, the second dominant, surges with digital convenience and variety, driving expansion by reaching underserved areas with reviews and fast shipping.

What are the Recent Developments?

In December 2025, Beurer expanded its production facility in Indonesia to meet rising demand for advanced electric blankets with smart features in Asia-Pacific and African markets.

In September 2025, Silentnight Group launched a new line of eco-friendly electric throws made from recycled materials, targeting sustainability-focused consumers in Europe.

In October 2025, Morphy Richards introduced the EverWarm USB-powered blanket series, emphasizing portability for office and travel use globally.

In November 2025, Sunbeam Products partnered with a smart home tech firm to integrate voice-activated controls into their premium models for North American markets.

In January 2026, Biddeford Blankets announced a collaboration with healthcare providers to develop therapeutic blankets for pain relief applications.

What is the Regional Analysis?

North America commands a leading share in the Electric Blankets Market, bolstered by high consumer affluence, technological adoption, and demand for energy-efficient products in prolonged cold seasons across northern states and Canada. The United States dominates, with its robust e-commerce ecosystem, emphasis on safety standards, and growing elderly population driving usage for both comfort and health, supported by innovations like smart integrations that reduce energy consumption and align with green initiatives.

Asia-Pacific experiences rapid growth in the Electric Blankets Market, driven by urbanization, increasing middle-class incomes, and manufacturing hubs offering affordable options amid varying climates. China dominates, as a key producer and consumer with high export volumes and domestic demand from urban households, accelerated by e-commerce platforms and government energy-saving policies that promote low-wattage heating solutions.

Europe sustains consistent expansion in the Electric Blankets Market, influenced by strict energy regulations, eco-conscious trends, and needs in temperate zones with harsh winters. Germany dominates, leveraging advanced manufacturing for high-quality, sustainable products with features like low-EMF, backed by EU subsidies for efficient appliances that encourage adoption in residential and commercial sectors.

Latin America shows emerging traction in the Electric Blankets Market, supported by economic improvements and seasonal demands in southern highlands. Brazil dominates, with rising urban consumption and retail expansions introducing budget models, fostering growth through affordability in addressing cooler climates and enhancing home comfort.

The Middle East and Africa region gradually integrates electric blankets, fueled by hospitality growth and urban needs in cooler areas. South Africa dominates, with developed retail channels promoting energy-efficient imports amid power constraints, advancing the market via residential and hotel applications for reliable warmth.

Who are the Key Market Players and Their Strategies?

Newell Brands Inc. invests in smart integrations and acquisitions to diversify offerings, targeting premium segments with safety-focused innovations.

Beurer GmbH emphasizes health-oriented features like far-infrared, expanding production for global supply chain efficiency.

Biddeford Blankets LLC focuses on eco-materials from recycled sources, pursuing certifications to attract green consumers.

Silentnight Group Limited prioritizes energy-efficient designs, partnering with retailers for seasonal expansions in Europe.

Morphy Richards Ltd. develops portable USB models, aligning with travel trends through direct-to-consumer strategies.

Jarden Corporation pursues mergers for broader portfolios, emphasizing B2B supplies to hospitality.

Sunbeam Products Inc. innovates with voice controls, collaborating on smart home ecosystems for North America. Slumberdown offers budget dual-control lines, enhancing supermarket visibility.

Dreamland specializes in under-blanket tech for sleep, entering emerging markets.

Shijiazhuang Mengjie Industry Co. Ltd. leverages manufacturing scale for affordable exports, focusing on Asia-Pacific growth.

What are the Market Trends?

• Integration of smart features like app controls and voice activation for user convenience.
• Shift to sustainable materials, including recycled fabrics and low-EMF elements.
• Rise in portable, battery-powered designs for travel and outdoor use.
• Emphasis on therapeutic benefits with far-infrared for health applications.
• Growth in energy-efficient models to align with rising utility costs.

What Market Segments are Covered in the Report?

By Product Type

• Over Blankets
• Under Blankets
• Throws

By End-Use

• Household
• Hotels
• Hospitals

By Distribution Channel

• Offline
• Online

By Region

• • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • UAE
    • South Africa
    • Rest of Middle East & Africa