Event Management Market Size, Share & Trends Analysis Report By Event Type (MICE, Weddings, Social, Sports, Music & Entertainment), By Service Type, By Delivery Mode, By Region, And Segment Forecasts

Event Management Software Market Summary

It enables event managers to gather and evaluate data on participant population demographics, opinions, and behavior. The data gathered can assist event organizers in making informed choices, enhancing future events, and customizing the overall experience to the needs of participants is driving the event management software industry’s growth. Event management has grown in importance globally as the range of worldwide conferences, exhibits, and cultural events has increased. Cultural variations, communication hurdles, and foreign logistics are all managed by event organizers. They play an important role in planning events that cater to varied audiences and ensure cross-border activities run effectively.

The strong emphasis various event planners put on implementing automation and making data-driven decisions for business growth is poised to drive market growth over the forecast period. Event management software facilitates various tasks, including event planning, event marketing, analytics & reporting, and venue & ticket management. As such, market players are offering event management software tailored to the specific requirements of end users as part of their efforts to augment revenues and strengthen brand positioning. For instance, in June 2023, capital market access platform Q4, Inc. introduced the Event Management App to its Q4 Platform. The Event Management App enables streamlined event preparation, reporting, and management for various events, such as investor days and earning days, on the clients’ IR calendars.

Artificial intelligence (AI) and machine learning (ML) are revolutionizing many elements of event management. AI-powered chatbots and digital assistants can answer guest inquiries, offer event details, and provide customized suggestions. Automation technologies can help companies reduce time by automating email marketing, social media time management, and statistical entry tasks. Interactive event engagements are gradually being created using AR and VR technologies. AR can provide fun and interactive elements by adding digital content to the physical event venue. Attendees can utilize VR to discover virtual settings while participating in virtual presentations, outings, or games. These technologies provide events with a new dimension by allowing visitors to examine items, venues, or ideas in a more collaborative and realistic method.

The initial costs of using event management software usually include licensing expenses, customization, and coaching. These costs can be expensive for small firms with limited resources. Furthermore, ongoing upkeep and subscription charges may put an additional burden on the budget, particularly for ongoing activities or firms with an increased activity frequency.To facilitate online registration and ticket sales, event management software frequently interacts with payment gateways. Visitors are able to navigate to the event website or registration platform and choose their desired tickets or registration options.

The increased emphasis on sustainability and eco-friendly methods will impact the event management software industry. Green event management software will include features that reduce paper waste via digital applications, purchasing tickets, and interaction. Sustainability measurement and reporting capabilities will be embedded in event management software to assess and track environmental effects, which is expected to propel the market in the forecasted period.

Component Insights

The software segment accounted for the largest market share of over 64.0% in 2024. The segment growth is attributed to a wide range of tools and capabilities to manage numerous components of event planning. It consists of event selection, financial management, conference scheduling, logistical management, vendor management, and task monitoring. The rise of hybrid and virtual events has resulted in the creation of software solutions designed solely for handling these types of events. For instance, virtual exhibitor booths, chat functionality, live broadcasting, and content distribution are all accessible via virtual event platforms. Event organizers can utilize these platforms to create influencing and engaging digital journeys for visitors.

The services segment is expected to register the highest CAGR over the forecast period.Event management software services provide detailed knowledge and a specialized understanding of event planning, organization, and performance. Professional event planners have expertise in event logistics, current trends, standard procedures, and innovative methods. Their expertise and skills help to guarantee that events are well-planned, efficiently performed, and connected with the client's aims and objectives. Event management software services include promotional and marketing techniques to increase event participation and attract the target audience.