What are the Golden Rules for Advertising Success?
Advertising relates to a non personal form of communication that relates to the promotion of products or services that the company is offering, done for the purpose of inducing the audience to make a purchase of it. The main purpose behind advertisements is to attract individuals to make a purchase of what the company is offering, maintain a positive image in the minds of the and to attain a competitive edge over the competitors. Advertising can be done through television, radio, internet wherein social network advertising is the next big thing, newspaper and magazines, mobile, billboards and banners etc.
Research is the first step to advertising. Conducting market research will help the seller determine the factors that induce the target audience to make purchases. It will also help understand where it is the target audience gets their information from. This will help the advertiser design the kind of ad that will grab the attention of the target audience.
The four essential p’s of marketing mix which includes product, price, place and promotion. Every seller must keep in mind how to incorporate the four P’s. From deciding on the kind of products customers like, to the price for which they are willing to pay, to where it is feasible to locate the business to be closer to the customers and the different means to gain the attention of the customers to promote the business.
The advertiser must develop a plan consisting of how much expenditure to spend on the ads, what are the means of advertising the product/ service, the profile of the customers etc. Like a business plan, an advertising plan will help the advertiser get a complete idea on how to go about promoting the company image and what steps to undertake in the future if anything were to go wrong.
After the seller advertises, he/she must evaluate the complete process and see if everything has been done according to plan and if not what did go wrong and how to avoid it in the future. This step not only helps to avoid possible mistakes in the future but also helps to find means of improvement such that new initiatives can be undertaken to help better the ad forms.
Newer techniques of advertisements have been discovered and incorporated by the advertisers. With the development of technology the future of advertisements looks bright. More and more advertisers are creating a hi-tech and interactive platform to connect with their audience thus paving the way for smart ads.