Pizza, once upon a time considered a peasants dish has gained so much popularity that it can be found in every country and consumed by every individual irrespective of their class. Pizza has now become world’ most popular food. It has become one of the crucial pillars of chained foodservice industry, which is long spread across the globe.
Pepperoni is Americans most sought after topping whereas Brazilians prefer green peas. The French like onion, bacon and fresh cream on the top, Indians prefer minced mutton and paneer, Australians like shrimp and barbecue sauce and the Japanese prefer eel, squid, mayonnaise and potato. The other famous pizza toppings include BBQ Chicken Pizza, Grilled Pizza, Seafood Pizza, Roasted garlic and peppers etc. Every country imbibes its own culture and tradition into its pizzas.
Pizza hut, Smokin Joes, Dominos, Tony’s pizza, Garcia’s, little caesars are few of the market players in the pizza industry. The competition in this industry is head strong. More and more individuals are looking for quick service which has given rise to the demand for pizzas. Innovation is the key to last in this segment. Dominos has gained its popularity by giving consumers importance. They did so by making a statement that they are willing to change every aspect of their pizzas based on consumer feedback. Another form of trend that has emerged in the market is allowing the customers to choose each and every topping that goes into their pizza.
From a high end dinner outing to a quick take away snack, pizza does it all. It creates real opportunity for chains and allows them the flexibility and imagination to maximize on their strengths. The pizza industry constitutes both chains as well as the independent operators. Frozen pizzas have also been developed to avoid the sauce from blending in with the dough and generating a crust which can be frozen without being stiff or hardened.
The main challenge that is facing this industry includes the health issues since it is high in fat, salt and calories. What determines a pizza player’s success is the price set for the different varieties, the location of the outlets, speed of service and the number pizza varieties. The industry players are now targeting the smaller towns and areas into which the multinational players have not penetrated. Since pizza consumption has increased, the different brands need to revamp their strategy and implement innovation so as to gain a competitive edge.