Animation Industry: Gaming Industry Marked The Fastest Growth
The fast improvement of technology has made computer animation presented to the common man and the animation trade is one of the highest growing one. The demand for animated entertainment has risen with the ever growing popularity of the Internet and the increase in broadcasting hours by satellite TV and cable. Broadly speaking, animation is being mostly used in video games. Movies are also increasingly dependent on animation and computer graphic special effects. The major markets include the Japan, United States, France, Japan, Canada, Britain and Germany.
The global animation and gaming market is expected to grow from $121.30 billion in 2011 to $244.82 billion by 2016. The gaming market is the fastest growing, with a Y-O-Y of 17.46% by 2016, registering a CAGR of 13.71%; the Y-O-Y growth of the animation market will be 15.83% at a CAGR of 12.50% from 2011 to 2016.The global animation and gaming market is growing at a CAGR of 12.94% from 2011 to 2016.
Nelvana, one of the best animation producers which are presently owned by Corus Entertainment Inc., has emerged as the biggest producer in the world. This is followed by the two big US studios: Walt Disney, which has a very well-established TV animation studio, and Nickelodeon Animation Studios, which is obviously making series for the Nickelodeon net in the US. The four Canadian companies which are into this market are Cookie Jar, Studio B Productions, Decode and Bardel. There are companies like German private Super RTL, a big player in children’s TV, committed to the business because they see an attractive market in it. Japan, a chief animation exporter has a specific industry chain along with a mature operating mechanism. To some stage now the change to digital terrestrial is reaching completion, there may also be more investment coming from digital terrestrial channels often operated by public broadcasters for the reason that they have often been extremely booming in building an audience. Finally the appearance of digital channels wills income producers, because the new channels will start rising their audiences and their budgets.
Beyond doubt, animation is becoming a worldwide business that encourages communication and exchange among diverse cultures, with wide improvement space and co-production opportunity between various countries. The extensive overall global market for interactive gaming software supports animation producers to go after this additional commercial revenue by granting licenses to developers, and distributors for a range of gaming platforms on a worldwide basis.